Blogging is fairly easy for me. I draft. I edit, I post. (Okay, sometimes I drag my heels on the editing part for about two months, like on this post.)
But as much as I’d like to think: “Okay, I’m done now,” I’m really not. Maybe it’s just me, but I think the annoying work really starts after hitting publish on that blog post. I’m talking about the part that’s commonly called social media promotion.
It’s already a lot easier thanks to the Buffer Awesome Plan. But I still find myself avoiding distributing blog posts on social media like the plague. Posting once to Twitter and Facebook wouldn’t be so bad, but then there’s Slack communities, Facebook groups, LinkedIn, etc.
Where Have I Shared This Before?
I find that it takes a lot of brainpower to remember all the places I should be posting my brand new content every time I publish something. It makes sense to make a list.
But I’m a huge fan of work smarter, not harder. So, I’ve set up a social media sharing to-do list template in Todoist, my chosen to-do app. By importing the template list for each new blog post I save a ton of time with the sharing process. And so can you.
It’s fast to set up and requires you to do the thinking only once.
Step 1: Create Your List of Channels to Share to
Make a list of all the channels on which you want to promote your content. Don’t think of any specific post for now but, rather, all the channels you generally use to share your content.
For instance, my current list has the following items:
- My personal Facebook and Twitter accounts
- My Facebook page
- My LinkedIn account
- A handful of Slack communities I’m in
- Special interest Facebook groups
- My personal Instagram account
- My own newsletter
Depending on where you hang out or what works for you, your list may also include Reddit, imgur, or other channels and communities.
Step 2: Set Up Your Todoist Sample Project and Add Your Tasks
Set up a sample project in Todoist. Click +Add Project in the left bar in Todoist. It doesn’t matter what name you give the project, it’s only a temporary one anyway. In this example, we’ll call it “Promotion Workflow.”
Then, add your sharing channels from the list you made as separate tasks. Personally, I have lumped my Facebook, Twitter and LinkedIn activities into one task because I use Buffer to post there and do it all in one go. Set it up whichever way it makes sense for you.
You can also add extra info in the comments — for instance if you want to remind yourself of certain hashtags that you should be using on Twitter or Instagram.
My project now looks like this, only with more items than you can see in the screenshot:
If you don’t want to set up your project completely from scratch, you can download mine, import it, tweak it to your liking, and then re-export it.
Step 3: Export Your Project
Todoist lets you export the tasks of a project. Select your sample project and click on the Task actions tool icon on the top right-hand side.
Export as a template and choose between saving it on your computer/in your cloud and exporting the project as a URL. You can do both or either, whichever you think will work better for you in the next step. Once you’ve exported you can simply delete the project you’ve just set up. You don’t need it anymore, I promise.
Step 4: Import Your Workflow Whenever You Need It
Go back to your Todoist and figure out where you want your sharing workflow to show up. I don’t recommend importing it into an existing project because that will scatter your workflow all over the place. Instead, set up a specific project for each blog post. As you can see I’ve set one up for this blog post, specifically.
If you’ve saved a CSV in the previous step, select the project you want to import into, click on the Task actions icon, and then Import from Template. Select the file from your computer and watch the tasks populate your project.
If you’ve exported a link simply navigate to the URL and select the project you want to import into from the dropdown.
And, again, the task list should now have populated your project.
Now you can just go through the sharing list without having to worry again that you’ll forget about a channel. Plus, you get to experience the satisfaction of ticking tasks off as you go along.
Sometimes you won’t be able to do all of them at once — for instance if it’s not promotion day in the Facebook group you want to post to. But now you can date your tasks individually and they’ll show up in your to-do list on the specified day. Even if that day is a week or two away, you can happily forget about it because Todoist will remind you.
This will help you keep on top of everything, even if you have multiple blog posts to share. They all have their separate projects and task lists. And once you’ve ticked off all of the tasks for one blog post, you can simply delete the project again.
Get started quickly with my sample project
I set up a sample workflow project for you. Download it, import the project, change it to fit your personal workflow, and then export it as a link or file.
Keep your CSV somewhere on your computer and/or put the link in your bookmarks bar or in your Evernote or in your Google Keep folder — that way you’ll have it handy wherever you are.
I hope this workflow will help you destress the social media sharing process a little. I’d love to know which networks and channels you’re putting in your workflow. Where should I be sharing? Can someone explain Reddit to me? ;)